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Search results for “Google Hotel Ads”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Airbnb, Expedia, Google: 4 lessons the hotel industry can learn from the digital giants
06/28/2019
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4:24:11 PM
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From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.
Amadeus helps China Railway on distribution amid evolution of global rail industry
07/02/2019
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8:20:20 AM
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The company plays a role in connecting rail operators to travel agencies for now. Rail is a strategically important part to build a full-service travel platform.
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019
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6:05:16 PM
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As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
Burning questions: Too many brands? Too much tech?
06/16/2019
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11:29:42 PM
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The key is “providing choice broad enough to keep them (guests) with us,” he said, “as opposed to going to an (online travel agency), Google and being an intermediary customer.”
Google is now top site for hotel reviews, overtaking Booking.com
04/22/2019
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4:11:35 PM
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Booking.com only saw a 10% increase in review volume, generating 28.3 million reviews. In third place is Tripadvisor with 11.3 million.
Amazon may not be able to resist the lure of online travel
05/16/2019
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10:51:26 AM
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Amazon's move into online travel business could give it a baseline $600 million profit on an annual basis. With better ad marketing efficiency, the profit level could jump to as high as $1.5 billion.
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